Shah Adil Reyaz

Shah Adil Reyaz

Your brand now has to work in four places at once.

The campaign, the app, the store and the AI answer. Most brand teams were built for one. 22 years at Samsung, Adidas Group, Emaar and Landmark Group making brands hold in all of them. Now I build the AI-native products myself.

Selected work

Samsung retail launches

Samsung, via Cheil Worldwide · India

Samsung retail launches

Retail launches and store design across Samsung's mobile, wearable and TV lines, from the Tab 3 and Note series to the Gear and Smart TV. One retail identity, consistent at every point of sale.

Reebok Sports Pavilion

Reebok, Adidas Group · India

Reebok Sports Pavilion

A new retail format for Reebok. A complete store identity built on the brand's DNA, with equipment, bikes, bags, watches and eyewear given the stage instead of the shoe wall.

Jamal, a 14-foot landmark for Emaar

Emaar India · Gurgaon, India

Jamal, a 14-foot landmark for Emaar

A sculpture for The Palm Springs, Emaar's low-rise luxury villas and towers. Jamal, a 14-foot camel, balances urban living with the forms and rhythm of Arabic architecture.

Now: building

I design and ship AI-native products myself: native iOS apps and 3D web products, built end to end with AI coding agents, from brand to code. Four are live on the App Store. It keeps my brand advice honest about what these tools can and can't do.

About

I've spent 22 years on one problem: making a brand hold everywhere it has to show up. India first, then the Gulf, and for the last decade the Nordics.

What I bring to a brand team: brand platforms and identities that hold up from a billboard to a lock screen. Creative systems a team can run without me in the room. And hands-on AI: I design and ship native iOS apps and 3D web products myself with AI coding agents, so I know what these tools can and can't do for a brand.

More work

Get in touch

shahadilreyaz@gmail.com
linkedin.com/in/shahadilreyaz

Samsung, via Cheil Worldwide · India · Creative Director

Samsung retail launches

Retail launches and store design across Samsung's mobile, wearable and TV lines, from the Tab 3 and Note series to the Gear and Smart TV. One retail identity, consistent at every point of sale.

While working as a Creative Director at Cheil Worldwide, my team and I designed for the retail launches for many of Samsung business verticals, most notably for the Mobile Division i.e Tab 3, Note Series, Samsung Gear and Smart TV. Along with product launches and retail design brand consistency across all POS was part of the focus and rendition.

For the launch of Tab 3, Samsung wanted to communicate the slimness and lighter to boot features, so we created a magnetically levitating display which got a lot of attention and footfall.

Reebok, Adidas Group · India · Retail identity design

Reebok Sports Pavilion

A new retail format for Reebok. A complete store identity built on the brand's DNA, with equipment, bikes, bags, watches and eyewear given the stage instead of the shoe wall.

Reebok Sports Pavilion was a new retail format. I was assigned to design a completely new retail identity keeping in mind the Reebok brand DNA. The design emphasis was on highlighting sports equipment, accessories, bikes, bags, watches and eyewear.

Emaar India · Gurgaon, India · Sculpture and landscape design

Jamal, a 14-foot landmark for Emaar

A sculpture for The Palm Springs, Emaar's low-rise luxury villas and towers. Jamal, a 14-foot camel, balances urban living with the forms and rhythm of Arabic architecture.

Emaar India approached me to design a sculpture for The Palm Springs project of low rise luxury villas and apartment towers. The focus was on harmonising the balance of urban living with a embellishment of Arabic architecture and its way of life. Thus came about “Jamal” (14') - an iconic and quintessential camel, the very symbol of Arabia.

Gesters Games, funded by Business Finland · Helsinki · Founder, game design

Littlefeet Adventures

A children's iOS game that teaches nutrition through play. Business Finland funded the idea; the studio designed, built and released it.

I established Gesters Games after it was funded by Business Finland for the innovative idea of imparting knowledge of nutrition through games for children. We designed, developed and released the game for iOS.

As Oldfeet says “With Great Nutrition, comes Great Power”.

Watch the trailer

Xplore North, at HK Reklamebyrå · Stavanger · Art Director, exhibition design

Xplore North at ONS 2020

Exhibition booth for Northern Norway's energy cluster at ONS. Projection branding, a central light fixture and furniture inspired by the north.

As an Art Director at HK Reklamebyrå, I led the creative direction for the Xplore North exhibition booth design for ONS 2020. Our concept drew inspiration from the spirit of exploration, aiming to provide every visitor the freedom to navigate the booth as if they were charting new frontiers themselves.

Let's Xplore North together as a central light fixture.

Projection based branding to increase footfalls.

Kystens Hus, at HK Reklamebyrå · Tromsø · Exhibition and content design

Villfiskutstillingen

The Wild Fish Exhibition for Kystens Hus: Norway's wild fish species, built to engage school groups and make seafood interesting to a younger audience. Interactive touch wall with a quiz.

Designing and executing the Wild Fish Exhibition in Northern Norway for Kystens Hus was an incredibly rewarding experience for me as a Creative Director. The project centered around the unique species of wild fish from Norway, aimed to educate and engage school-goers, and ultimately promote seafood consumption among younger audiences.

Nettpartner, at HK Reklamebyrå · Northern Norway · Art Director, campaign

Supercharged Heroes

Recruitment campaign that cast electricians as the heroes who bring a fjord village back on the grid. Modelled and animated in Blender, finished in After Effects, run across TikTok, Snapchat, Facebook and Instagram.

This recruitment campaign for Nettpartner was a project I led while working as an Art Director at HK Reklamebyrå. The focus was on showcasing electricians as heroes who restore power to remote Norwegian villages. The concept highlighted the vital role of electricians by portraying them as modern-day superheroes who “save the day” when a fjord goes off the grid. Given the logistical challenges of shooting such a scenario in real life, I decided to take a creative approach by modeling and animating the entire sequence in Blender. This allowed for greater flexibility in visual storytelling, where the electrician hero stands above the village, identifies the problem, and connects the power lines to restore electricity. Post-production was completed in After Effects to enhance the final result. The campaign was rolled out across TikTok, Snapchat, Facebook, and Instagram, using a mix of organic and paid media to maximize reach and engagement. This project showcases my ability to lead a creative initiative from concept to execution, utilizing 3D modeling and animation to overcome real-world production challenges while delivering a compelling narrative.

Northern Runners, at HK Reklamebyrå · Tromsø · Identity design

Sherpatrappa Opp

Identity for Tromsø's hardest stair race: 1,203 Sherpa-built steps up Storsteinen.

Northern Runners hosts Tromsø’s most challenging stair race every year—Sherpatrappa Opp—an event that takes runners up the iconic Sherpa-built steps to the top of Storsteinen fjell. The stairs, crafted by resilient Sherpas from Nepal, require grit and determination to conquer all 1203 rock-solid steps.

Troms og Finnmark fylkeskommune, at HK Reklamebyrå · Tromsø · Branding, micro-animations, prototyping

Troms og Finnmark annual report

Digital annual report: branding, micro-animations and the interactive prototype.

Branding, micro animations and prototyping Troms & Finnmark website for annual report.

Valmennuskeskus Group · Helsinki · Visual identity and web design

CogniMed

A fresh identity for a new child speech-therapy business: guidelines, visual stories for the photoshoot, and the website.

Valmennuskeskus Group wanted to create a unique and fresh identity for their new business vertical of child speech therapy. In short they wanted a new brand personality for CogniMed. I developed the visual identity and guideline, visual stories for their photoshoot and their website.

Photoshoot - Concept and Creative Direction

National Coalition Party candidates · Helsinki · Campaign branding and design

Kokoomus, 2015 election

Branding and design for four National Coalition Party candidates in Finland's 2015 parliamentary election, including Ben Zyskowicz.

ContractZen · Helsinki · Web design

ContractZen

Website for a cloud service that e-signs, manages and shares contracts and board documents.

ContractZen is a new unique cloud service that helps you to e-sign, manage and share your contracts, board meeting memos and other important documents easily and securely. I was approached by Markus Mikola do design his company's website.

Personal project · Helsinki · Concept and game design

Global Warning

A game of monumental consequence. Concept design for a climate strategy game.

Personal project · Tromsø · Illustration series

Sugarfree Heroes

A portrait series of people who moved a generation: Lennon, Thunberg, Sagan, Ali, Katherine Johnson and more.